We produced this fast-paced Promo video to give an overall taste of what to expect in this year’s Hay Festival. We quickly run through the genres using a mixture of kinetic typography, graphics and footage from previous years to excite the audience and build on their expectations. This video was built in landscape and portrait but was predominantly viewed in portrait as it was used for paid ads on social feeds.

Additionally, we produced a video in a similar format for each genre with a breakdown of every act that was performing under that category. Again these were used as a marketing tool on Hay Festival’s socials.